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Send Heirloom : New Mom Gift by Ashley Keen

Updated: Apr 14

Award-winning documentarian Ashley Bloom Kenny is the founder of Heirloom. Heirloom lets families send home videos to offline grandparents on a video-album delivered IN THE MAIL.

She's also a journalist. Her work has earned her two Edward R. Murrow awards - oh and she's the former Head of Production for Atlantic Studios. We had the amazing opportunity to interview Ashley!

1. How many kiddos do you have and how old are they? I have two little boys -- Liam is 4.5 and Jack is 1.5. 2. Greatest gift about being a mom? I love having this front seat to all of the stages of life – from speaking first words to learning to read – you get to watch this person grow and become a unique, creative, compassionate human and force. I love watching my boys develop new skills, little personalities and their own opinions. I think it’s a gift to watch your little infant mold into a special distinct little person. 3. One thing people would be surprised to know about you… With my job as a documentary producer for 9 years for National Geographic, I travelled all over the world, filming all types of different incredible interviews with people, animals in the wild, historic moments and international events. I’ve filmed documentaries in wild places such as inside the Federal Reserve gold vault, deep in the South African Bush, and even at the world’s largest Transgender Festival in Koovagam, India. 4. Best mom hack that makes your life easier?Sometimes, when you can, go ahead and give in a little. It’s okay to let him stay up a little later, watch an extra show and give them a second cookie. If it makes that moment a little easier, just let go and let it happen. Without going overboard, it’s okay to spoil your little ones sometimes, especially if it helps you put your attention elsewhere, if needed. 5. When did you know you wanted to start this new business and how did Send Heirloom come to life? (Make sure to call the company Heirloom in press, our handle is just @sendheirloom) The COVID crisis seriously isolated my 92-year-old Grandma Fran. Alone in her 540-square-foot apartment in Detroit with little contact with the outsideworld since last March, she could not experience the simple, life-affirming joys of seeing her great-grandchildren toddle across a room or play a simple game. Like many other older adults who are at higher risk for contracting COVID-19, our Grandma Fran has no cell phone, computer or Wi-Fi, and has food and books delivered outside her apartment door. When we saw howisolated our Grandma was throughout the COVID-19 pandemic, we knew we had to do something to help make quarantining a little bit easier and keep her connected to the rest of the family. One day, I sent her a video book full of videos of my two boys and when she received it, it completely lifted her spirits! I started Heirloom with the hopes of making it possible for families to say connected. 6. You’re a mom. Any advice for other Mompreneurs out there on balancing a biz and babes? Lately I’ve been trying to compartmentalize my day as best I can. Whether I’m working on my business or playing with my boys, I am really trying to be as present as possible. If I commit to working with limited distractions from the boys, even if it’s just for a few hours, I’m far more efficient than when I’m trying to work while trying to spend time with my kids. And when I’m spending time with my kids, I try to log off and fully immerse myself in the activity we’re doing, so that we’re spending quality time together and I’m not semi-distracted by emails and work. It's not always possible, especially during COVD, but it's how I've been balancing my business and spending time with my sweet little guys. 7. If you could send ANY boss lady a Video Book, who would it be and why? Nothing would be cooler than meeting Sara Blakely, the founder of Spanx, the undergarment apparel company. Her story is similar to mine as she was trying to solve a problem she was experiencing in her own life. I think she is a super smart leader, entrepreneur and philanthropist and I would love to meet her one day. I think I'd send her a video book from my wedding because I wore two sets of Spanx that day! Haha.


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